Working With Brands


So you want to work with brands? You see other bloggers do it, and you think to yourself – Why not me? Great! If you are one of the bloggers who doesn’t want to work with brands, I would still recommend you read this post, it’s going to be interesting. I promise. We are going to discuss:

What does working with brands do for you as a blogger?

What does working with you as a blogger do for the brand?

How does it affect your readers?

How does it affect you?

Where to begin?

Let’s say you’ve been blogging for a while, and have done several reviews, or outfit posts, or any type of post where you mention a brand, company, etc. I started out like that – I would do reviews on products I bought myself, or made lists of products that worked for me in the past (for example this post). When it came to outfits, I took pictures of what I wore on a daily basis. Now, having been blogging for over 3 years, I do sometimes put together outfits just to shoot. The “brand” (and here I mean the PR/marketing person) will see your blog and think – I like the way s/he is doing that! Maybe she can do it for us? – and will contact you.

But what if you have been doing all the above, and still nothing? Reach out to local brands, smaller brands, indie brands. Don’t be afraid to pitch companies! And consider singing up for networks like iFabbo (their shop has amazing products), Brand Backer, Klout (actually everyone should go sign up for Klout! Right now! Go!), and the like. They are not affiliate programs, but more of a middle man between the brand and you. They pitch to brands, and then offer products to bloggers. Sometimes it can depend on your Social Media following though. 

About the Social Media following… I have met so many people who start blogging, write a post once a month, and expect to go viral overnight. Has anyone read Bridget Jones: Mad About The Boy? In the book she goes on Twitter, and is obsessively counting her followers. It’s hilarious and helps you understand that there are wrong and right ways of doing social media. Don’t expect people/brands/companies to follow you. Twitter is about discussion, interaction, meeting people. There are multiple twitter chats that you can join on a weekly basis to grow your twitter circle. 

Brands do pay attention to the number of followers that you have, and while not everyone has (insert your number)K followers on Twitter, or Instagram, it’s good to have some, and keep that number growing. 

About self-promotion… That can be a good or a bad thing. I had people ask me how to stop my updates from showing in their Facebook feed (Burn!), but I still post on Facebook! Why? Because there are groups, pages, communities that actually appreciate my posts and do the same thing. I see nothing wrong with self-promotion. There are millions of people on Social Media, and by the time you post a new update or tweet – the previous one is history.

That email address… I’ve said it before and I’ll say it again – always have your email available on your blog, some users even put it in their “about me” section of Twitter and Instagram. One of my best friends runs a successful freelance business through Instagram (she is an editorial hair stylist in New York, and her pictures are worth millions of words) 

So you got that email saying brand X loves your blog and is interested in working with you. What now? Here is where the questions I asked in the beginning of the post come in. But before you begin answering them, remember this – Know your worth! Don’t sell yourself short! If a brand offers me a free product, I am going to think twice before agreeing to do the post for them. I don’t do brand giveaways unless I try the product first. I don’t do samples. I don’t do discounts. I will review a product if:

It’s a good fit for me. It’s a good fit for my blog. My readers will enjoy it. I would buy it with my own money!

That’s why I like Social Fabric, Clever Girls Network, and the other websites I mentioned above – they let me pick and choose what I want to try and review on my blog. 

The next step is $$$ I didn’t start getting paid for content right away, I tried running ads for a while, but it wasn’t for me. My blog has evolved so much though, that I see nothing wrong with asking for a certain amount of money per post. Be it $100 or $500, it’s marketing, PR, and as a blogger, you can reach out to audience the brand might not have been able to reach in the first place. 

Great Ideas Sell! In the end of the day, it’s all about ideas. Is there a celebrity look you want to recreate using bran’s X mascara? Are you going to a fashion/style event and want to stand out with brand Y’s necklace? Will you make a video tutorial? A vlog? Be creative, and think outside the box, and you will be successful!

Let’s connect:

Facebook // Twitter // Instagram // Minneapolis a la Mode // Bloglovin’


  1. Good post and valuable. Thanks!

  2. Great post 🙂

  3. I can’t believe people actually asked you to hide your posts from their newsfeed! I try not to share too many of my posts on Facebook for this very reason. But I still need a Facebook page…
    On a side note, I’ve never heard of Social Fabric or Clever Girls Network so thanks for mentioning them, I’ll check them out.

    • BeingZhenya says:

      I know, right! Well I think that person didn’t know how to unfollow me, so I had to explain it to them 🙂 Definitely get a page for your blog though. I like having a BeingZhenya Facebook page. I might even just do that and delete my personal one!
      Yes, do check those networks out! I hope you find them helpful! I also noticed you and Alice have the same blog theme! I was considering it when I moved to 🙂

  4. Thank you thank you thank you for this post! I really needed this after my struggles! Its all about perseverance! haha

    • BeingZhenya says:

      Hang in there! You just have to keep going and good things will come!

  5. This is awesome and helpful! Did you work with Macy’s? That’s rad! xx

    • BeingZhenya says:

      I did, it was through a different agency, but I had a blast! I think covering events is my favorite way of working with brands!

  6. Very informative post that provide everything we need to know as a blogger! and Hell yeah! Growing a following is a lot of work!

    Alice XoXo

    • BeingZhenya says:

      Thank you hun! Yes, it is a lot of hard work! I couldn’t agree more!

  7. Zhenya~ These are true- real life tips! Great job on recapping the art of blogging. Love that you got to that chair… and thanks for the pics of me! ~Tammy

    • BeingZhenya says:

      Thank you Tammy! My post is going up tomorrow! And trust me, there will be pics of you 🙂 Xo

  8. Женя, спасибо за хорошие советы. Очень интересная тема, для блогера.

    • BeingZhenya says:

      Оля, я очень рада, что тебе понравилось, надеюсь это поможет тебе в будущем!

  9. Amazing! Thank you, Zhenya!

    My name is Veronika and I’m Russian in London. Was so happy to find your blog and all the useful tips apart from your amazing personality and your blog itself. I’m recently planning to start a blog after having a personal type blog (we used to call then diaries) for a decade!

    Again, thank you for being Zhenya 😉

    • BeingZhenya says:

      Nice to meet you Veronica! I hope to go to London some day! I am glad you found the post helpful! Come again 🙂

  10. Thank you thank you thankyou!!!!! I started a blog this January and this was one of the most helpful posts I have read. thank you!

  11. Great tips and great post! I agree with all of them and even though I’m pretty much tuned, I still learned a few tips from you. Thanks for sharing 🙂


  12. Great tips! I wish I had read this when I was just starting out. Everyone thinks it’s going to happen right away… and it’s a lot of work. But fun work, and worth the effort. 🙂

    • BeingZhenya says:

      Absolutely, and half the time I end up rejecting their offers anyways!

  13. Thank you for this post! I am new to beauty blogging (but not blogging itself), and I am interested in networking, because I want to share my creations with more than just my friends (otherwise I could have kept posting only on my personal blog). While self-promotion kind of puts me off, I do try to do it within the facebook groups. That’s basically the only place I know for sure people would at least bump into one of my posts while scrolling down the group page, even if I don’t get any reaction, at least I know people “saw” it. Once again, thank you for the tips!

    • BeingZhenya says:

      thank you for stopping by and taking time to comment! I appreciate it! Good luck with your beauty blog and feel free to ask any questions! I am always happy to help!

  14. Kristina says:

    Thanks you Zhenya, great tips! It’s a lot of hard work and dedication 🙂

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