Let’s Make A Dress!

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Today I want you to meet a wonderfully talented eco-minded local Minneapolis fabric designer Josi Severson, who founded Home Fashion Fabrics in order to provide fabrics that separated all perceptions of any specific style or trend.  Josi lets each person pick designs based on their own personal styles to perfectly accommodate their unique circumstances and environments. Josi speaks volumes in her graphic, hand-drawn designs. She chose to join the world of design because: “I have something to say. It’s a conversation I want to be a part of.” Her style has been described both as Scandinavian and African-influenced. “I enjoy clean lines balanced with uninhibited use of color and texture like you see in textiles of those regions,” Severson says. “I’ve been to both areas and have been so inspired by the people and styles.”

And Josi has an idea. An amazing idea for a dress, that’s unique and universal at the same time. It can be styled in so many different ways, dressed up or down, worn all year round. But the best part of it all is – it’s made from organic cotton printed in the US, which is thick and heavy, so nice to the touch, and will look great on almost all body types! Josi’s idea led her to creating a Kickstarter campaign, that will help fund the dress project! There are 10 days left in the campaign, so if you like the idea and the dress, please show your support. The dress will be available in 6 different prints.

I had an awesome opportunity to visit Josi in her showroom at 1008 Marquette Ave S in downtown Minneapolis on Tuesday, try on the sample dress, and talk a little fashion, DIY and life in general. And I got to meet Austin, which was a great big bonus, if you ask me! So if you are in downtown and have a few minutes to spare, stop by  Josi’s Home Fashion Fabrics, and step out of the crazy busy life into an atmosphere of comfort and relaxation, something that I have only found in one other place in the States – Brooklyn. being-zhenya-home-fashion-fabrics

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organic-cotton-dress josi-severson-showroom josi-severson-fabrics josi-severson-minneapolis josi-severson-wall-art home-fashion-fabrics-jewelry josi-severson-showroom-jewelry josi-severson-prints-fabrics josi-severson-downtown-minneapolis Follow Josi on Facebook, Twitter, Instagram and Pinterest for amazing prints, inspirations, and decor ideas. And if you are in downtown Minneapolis, make sure to visit the showroom. If you were to pick a pattern for the dress, which one would you pick?

And don’t forget to connect with me on:

Facebook // Twitter // Instagram // Minneapolis a la Mode // Bloglovin’



  1. LOVE all the patterns and colors..PERFECT store!!

  2. Anonymous says:

    Good job on the dress… I like it best with the nude heels. 😉

  3. I totally love this shop! It looks like they have some amazing patterns and textiles 🙂

    Lu, http://www.balgarka.co.uk

  4. Josi is so great! AND so are her designs!! I’ve backed her on Kickstarter and am so excited to get my dresses!!! https://www.kickstarter.com/projects/homefashionfabrics/emerald-city-collection-dress-by-home-fashion-fabr/

  5. What an adorable little store!!! Love all the photos!

  6. Wow, I wish there was a store like that by me! You look amazing, btw!

  7. oh gosh i’m a sucker for great color and patterns!!

    • BeingZhenya says:

      Her patterns are amazing! Meg, you’ll love that space!

  8. So cool! And you look gorgeous 🙂

    AND OMG A DOGGIE, a very very cute doggie!

    • BeingZhenya says:

      I know! You have to go to that store, even if it’s just to see the dog 🙂

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