H&M Opening in St Cloud || Crossroads Center


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Balmain collection for H&M has fashion lovers and shopaholics all over the world talking. Exclusive designer collaborations are a great way to gain exposure and credibility these days. And  H&M knows all about it.

H&M is coming to St Cloud! The new store is opening at Crossroads Center on November 5, 2015 at noon! 20,000 square feet is no joke, and I am sure all budget fashionistas in St Cloud area and beyond are lining up for the store opening already. I know I would be if I could.

Sustainability is an integral part of H&M; the brand is actively working to ensure that both new and existing stores are sustainable in the long term. Initiatives include recycling waste, utilizing water and energy efficient systems, and selecting environmentally responsible materials such as certified wood and fabrics.

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H&M is not only a great retailer offering quality clothing for the whole family, but a great employer as well. They are creating new jobs in the St Cloud area, making it an exciting time to join this constantly growing company.

I can’t believe that H&M has been in the US for 15 years already. The 5th ave stores were always my favorite. And every time I am at the Mall of America or Uptown, I pop into H&M to see new styles and trends – the perks of being a retail merchandising major, right?

Did you also know that H&M is committed to using exclusively organic cotton in all of their collections by 2020? That’s less than 5 years from now, and time surely flies.

Now for the best part: To celebrate the new store, the H&M at the Crossroads Center will offer the first 200 shoppers in line an H&M t-shirt and Access to Fashion Pass, valued between $20 and $200, in addition to other surprise offers for the whole family.

As far as my fall/winter H&M must-haves? Here are just a few 😉


Brushed Twill Pants | Alpaca-blend sweater | Jacquard-knit dress 


Sweatshirt | Wool-blend top | Jacquard-knit poncho


Wide-cut pants | Wool-blend cape | Jacquard-weave shorts | Textured knit sweater


V-neck Satin BlouseJacquard-knit PonchoPile Coat

H&M at Crossroads Center is located at 4101 Division St., St Cloud, Minnesota 56301. The store can be reached by phone at 855-466-7467 . Store hours will be Monday through Saturday 10:00am – 9:00pm, Sunday 11:00am – 6:00pm

And if you want to work for H&M check out their career section!

Connect with H&M: Facebook page, Twitter and Instagram.

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Duluth 2015



Last Saturday we took a day trip to Duluth, and by we I mean Sam and myself, as well as our friends Blake,  Val and Kate.

Sam went to UMD, I spent about a month living there in the end of summer of 2010, we also got engaged in Duluth, and still have friends in the area.

Needless to say it was a fun trip, which included lunch at Burrito Union with one of Sam’s college friends Ryan, who now teaches at UMD, a walk around campus, a lot of picture taking, and even some laying in the sand on the beach.

I know I haven’t posted in a while, but life has been busy and exciting here, not leaving too much free time for the blog, but I’ll try to post at least once a week, I am sure you’ll understand!

E is for Zhenya 

 Jeans: Target | Booties: Forever 21 | Shirt: LL Bean |Bag: Target | Sunglasses: Valentino 

Sam and I had an incredible 4 day weekend. Thursday we went to campus, and oh my goodness how I missed it! We went to all three campuses, took the connector to St Paul, because I wanted Sam to see my campus, and because I wanted to go to Lori’s for coffee. 

It definitely feels good to be a senior, but the realization hasn’t hit me yet. I love school, being on campus (even though I don’t live on campus) and seeing my friends. And I know it will be hard for me to leave, but I’m going to enjoy my last year to the fullest. 

This semester I’ll be busy with 18 credits, and two internships, I’m staying with Verizon for a while, as well as continuing my Style Guru escapades with CollegeFashionista. This semester I will also be a social media inter at CF, so keep an eye out for all the awesome #stylegurulove posts on my Instagram. 


#BTS Denim Flare

Flare denim flare jeans mossimo flare jeans

With school being a month away, I am already starting to think about fall style. And to be honest denim is my go to for pretty much everything, especially college related. I have stayed in the “skinnies” zone for so long, that these flares surprised even my husband.

They are denim flare jeans from Target, and so incredibly comfortable! They remind me of a pair I used to have in high school back in Russia.

The hem finish is my favorite part about this pair, it’s so detailed and unique, making this pair look anything but $29.99.

I styled this pair with a striped Free People Crop top, Target heels (because flares look best with heels!!!), HauteLook necklace and Free People reversible tote.

How do you style denim flare? Do you ware flare jeans at all?

denim flare styling flare jeans denim flare style striped top statement necklace

target denim


A heel came off my shoe last night as I was walking around IKEA.

It said nature on the inside. 

And for the next few hours I couldn’t stop thinking about the other heel.

It said nothing. 

But I have a sharpie and now it says strength. Because today I need some. 

Gold lace + Shopbop friends and family event

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Happy Tuesday! How are you all doing today? I am so excited to be sharing these shots with you today (Once again huge thanks to Eric of Eric Sorensen Photography). This is my new favorite dress, the go-to, the “wear everyday if I could” dress.
And for the next 3 days you are able to take 25% off your Shopbop order with SPRING25 code! Kate Spade, here I come! For the gentlemen in your life, 25% off code is also good on East Dane!
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Calvin Klein Underwear Sale on Shopbop


Just as heads up, before New Year hits, get all Calvin Klein Underwear on sale on Shopbop. There are plenty of pairs with Calvin Klein written on the band, and that always makes me think of Back to the Future. So I don’t know about you, but I am getting myself those 😉 Four pairs to be exact!

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Sorry if this post is TMI, but we are all girls here, right? So watch out Instagram #MyCalvins is going to be abused in 2-3 business days!

There is also a 3 for $30 deal, which has great styles:


CK also has amazing lounge wear and pjs, so make sure to check those out as well!


I hope you had a wonderful holiday season! I have some exciting posts for you next week, as well as a giveaway!

Check out my

Facebook // Twitter // Instagram // Bloglovin’

Being Zhenya


I have been thinking about writing this post all day yesterday. What am I going to say, how I am going to phrase it, and then decided to just let the words come out as I start typing.

I feel like blogging has become a major business and a money making industry. I feel and I know that Being Zhenya has become a collection of sponsored posts. I know I didn’t lose my voice, I just stopped expressing myself. I let the pictures substitute the words, and the posts became short paragraphs usually ending with an exclamation point. Real life isn’t always like that is it?

So I decided to make this blog more of a journal. The last giveaway I did I asked for some feedback, and I did it for a reason. I wanted to know what interests you the most. And you wanted to see more lifestyle posts, hear more tips and advice on style and accessories. I appreciate this feedback more than anything.

What does it mean for you? Sam will probably get mentioned in my posts a little more, as well as some of my friends. I will also talk about college, because that’s where I am at right now. The style posts will still come, as well as the beauty ones. I will also write more, and go on about my life. I want to make it personal again and I want to be able to talk to you.

On Wednesday one of my readers, Monica, came up to me at the U. She recognized me from my blog. And it was the highlight of my day! She was the sweetest person to talk to. And one of the first questions she asked me was if I still thrifted. Of course, I told her. I just don’t post about it as much. But I am bringing the hauls back :) We will also be relaunching Thrift Style Thursday in a slightly different format in January 2015, so if you want to join in the fun, let me know and we’ll get you started with us!

I have a lot of fun ideas for 2015, and I can’t wait to start this new journey with you all!

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Hair and photos by Eliza at Haus Salon!

Shop black skinny jeans, graphic sweaters and booties here:


Handbag Designer Patricia Nash in Minneapolis TODAY!

Today after class I’ll be heading down to Mall of America to interview a handbag and accessory designer Patricia Nash. She is here in Minneapolis premiering her new collection! As soon as I took a peek at the designs, I knew I was going to love it. There is that boho/vintage feel around every single piece, and the collection is so unique and personal, it makes it even better. Plus if you are into boho, like me, I know it will be straight up your alley!

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I will be posting the interview later this week, but if you have any specific questions you want me to ask Patricia, leave them in the comments below or send them to me via social media! I am sure she’d love to answer them!

Retouched Headshot_Patricia

So if you have time today and would love to meet with Patricia in person, you can do so by heading to either Macy’s Ridgedale or Mall of America stores, the times are provided below.

The first 10 shoppers who make a $100 or more purchase of Patricia Nash merchandise will receive a $20 Macy’s gift card. Additionally, Macy’s shoppers will also have the chance to register to win a one-of-a-kind Patricia Nash handbag.

When/Where: Tuesday, December 2, 2014

Macy’s Ridgedale – 2 to 4PM

Macy’s Mall of America – 6 to 8PM

Meanwhile check out Patricia Nash Handbags on macys.com, or on her website patricianashdesigns.com 

Best Buy The Holiday Shopping Destination: LG OLED TV

Disclosure: The reviewer has been compensated in the form of a Best Buy Gift Card and/or received the product/service at a reduced price or for free


This holiday season I really want to talk about something other than clothes. So I will be partnering with Best Buy, and bringing you a few tech posts to inspire you to get on your nerdy side this year.

Even though I am super busy with classes and exams this semester, also trying to fit blogging in between too, and taking outfit photos for my Instagram, I still like my Netflix and Hulu. And even though we have replaced gin with sitcoms, TV is a great way to destress and catch a few laughs.

I still like Once Upon a Time. That’s probably the only show I have been in to for the past couple of years. The new favorite is The 100, with a couple actors from Battlestar Galactica. Nothing else has really stood out to  me. What shows do you watch these days?

I am also excited for all the holiday movies that will be airing soon. Wouldn’t it be great to watch them on an OLED TV?


What is OLED TV?

The stunning design of LG OLED TV is only 0.21″ thick at its thinnest point. Picture quality is spectacular, with Infinite Contrast that ranges from the most blazing whites to the deepest blacks. And, LG’s exclusive 4 Color Pixel technology delivers bright, vibrant colors. Learn more here: LGOLEDatBestbuy.com

Best Buy’s everyday price of $3499.99 (save $500)). 

Your first kiss. A baby’s first steps. The majesty of a desert sunset. Some things in life defy all explanation and must be experienced to be believed. Such is the case with LG’s latest display technology. With deeper and richer colors, stunning contrast and ingeniously curved screens, it is unlike any technology you’ve ever seen, and it delivers a picture that exceeds your wildest imagination.

LG  55EC9300 SKU# 7846019 – OLED TV

·         Infinite contrast ratio and stunning color – delivers more natural, lifelike viewing.

·         4 Color Pixel technology enhances color range and accuracy.

·         Super thin design (consider how to show visually)

·         Find content faster with webOS